Facebook Pages Drop In Views

In September 2012, the organic reach of Facebook page content was approximately 26 percent. However, in 2013, that number has dropped to 12.6 (Sept) , 9.5 (Nov) , and 7.5 (Dec) in 2013. Currently, it stands that approximately 4-5% of page content is being seen. What’s the deal here? Facebook introduced a new concept- “Paid … Read moreFacebook Pages Drop In Views

The Difference Between Working Hard and Working Smart

There is a difference between working hard and working smart. Having one isn’t a shortcut to bypass the other or make it easier. In writing, you can work hard, and skills develop naturally. You diligently toil to create works that astound and amaze, and once you’re finished, you snag an agent. Then, you snag a … Read moreThe Difference Between Working Hard and Working Smart

Marketing: Advertising vs. Publicity

In a nutshell, there are two types of marketing, and those are advertising and publicity. Advertising is, in my opinion, the lesser of the two. Advertising requires research on who you’re targeting and what your target audience will see. Your ad has to be carefully tailored, both in appearance and in location, to effectively reach … Read moreMarketing: Advertising vs. Publicity